Monday, March 7, 2011

Clever Ad: Sharp Elevator Knife [My Modern Metropolis}

Clever Ad: Sharp Elevator Knife: "

The way an elevator opens and closes creates a unique environment that's perfect for advertising. Utilizing this effect, ad agency GREY Tokyo / G2Tokyo promotes Kagatani knives by splitting through the tough shell of a bright red lobster in half.


Advertising Agency: GREY Tokyo / G2Tokyo, Tokyo, Japan

Creative Director: Masayoshi Soeda

Art Directors: Mitsunori Yamazaki, Shinmei Yamamoto, Taichi Tsunoda

Photographer: Akihiro Ito

Published: February 2010

via [Ads of the World]"

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