For my first post here at Grain Edit, I’m going to share one of my favorite design books from my bookshelf: American Trademark Designs. Published in 1976 by Dover Books and written and compiled by Barbara Baer Capitman, this book is chock full of 732 delicious black, bold, and inky vintage logos. My favorite aspect of this book is that it showcases extremely recognizable logos that have been stamped into the back of our eyelids (IBM, Mr. Peanut, Pepsi-Cola, Playboy) right alongside rarely seen identities created by tiny firms for tiny companies. Some marks are also showcased next to their former, replaced versions, displaying the brand’s evolution.
I’ve scanned some of my favorite graphics to share with you. A portion of this book is also available for view in Google Books, but it’s much more interesting on paper.
Matlaws Food Products. Designed in 1971 by Gregory Fossella Associates.
Peace Corps. Designed in 1972 by Sy Friedman Associates, Inc.
Pax Roman, The Academy of Food Marketing, St. Joseph’s College. Designed in 1970 by Mel Richman, Inc.
Deck House, Inc., prefabricators. Designed in 1963 by Leverett Peters Associates.
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